Madden Nfl Film Me and Marshawn - We by twofifteenmccann San Francisco

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Me and Marshawn - We

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Industry Video Games/Consoles
Media Film
Market United States
Agency twofifteenmccann San Francisco
Chief Creative Officer Scott Duchon
Creative Director Ezra Paulekas
Art Director Sean Flores, Josh Kline
Senior Copywriter John Choe
Production duffy/williams
Director Michael Duffy, Shadd Williams
Released December 2017

Credits & Description

Category: Gaming
Media: Film
Brand: Xbox
Campaign: Me & Marshawn
Client / Brand / Product: Microsoft & EA Games / Xbox / Xbox One X Enhanced Madden NFL ‘18
Agency: 215McCANN

Client: Microsoft – Xbox
Director, Xbox Integrated Marketing: Craig McNary
Senior Manager, Xbox Integrated Marketing: Michael Rivera-Dirks
Senior Product Marketer, Xbox Global Marketing: Jeanie DuMont

Client: Electronic Arts
Sr. Business Development Manager: Rosanne Elkington
Sr. Director of Brand Management: Josh Rabenovets
Global Campaign Manager: Joe Fraler
Global Brand Manager: Jennica Pearson
Art Director: Josh Kline
Producer: Jeff Ostergaard
Lead Cinematic Artist: Chris Warnock
Associate Cinematic Artist: Mark Burd

Creative Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Ezra Paulekas
Senior Copywriter: John Choe
Art Director: Sean Flores
ACD Art Director: Kevin Koller
Director of Integrated Production: Alex Spahr
Agency Producer: Jonathan Matthews
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Supervisor: Devina Hardatt
Account Executive: Armando Melendez
Strategy Director: Cassidy Wilber
Senior Strategist: Ryan Ouyoumjian

Live Action Production: duffy/williams
Directed by Shadd Williams & Michael Duffy
Produced by Shadd Williams
Director of Photography: Michael Duffy
Production Design: Sterling Storm

Editorial: Cabin Editing Company
Editor: Randy Baublis
Producer: Michelle Dorsch
VFX Artist: Verdi Sevenhuysen
Managing Partner: Carr Schilling

Audio: One Union Recording
Engineer: Joaby Deal
Producer: Lauren Mask

Finishing – Emerson Digital
Flame Artist: Mark Emerson

Sound Design & Mix: Mission Film and Digital
Colorist: Ayumi Ashley
Producer: Nick Castillo

Marshawn Lynch (aka “Beast Mode”) will go down in the history of American football as one of the best running backs of all time. He retired in 2015 only to re-enter the league to play for his hometown team, the Oakland Raiders.
Marshawn is also a known Xbox gamer. In “Me & Marshawn”, we imagine conversations between Marshawn and his own hand – the one that holds the controller and feels the power of Madden NFL ’18, while Marshawn plays on the world’s most powerful console.
“Considered one of the most powerful running backs in NFL history, Marshawn Lynch, was a natural fit for Xbox One X – the world’s most powerful console,” said Craig McNary, Director, Xbox Integrated Marketing. “’Me & Marshawn’ is designed for all gamers and signals that Xbox One X puts all of the power in your hands to experience the most powerful Madden NFL ever. Only his loud-mouthed alter ego, #BabyBeastMode, creates an unexpected surprise by trying to take all of the credit. “
“Me & Marshawn” will start running on December 2, 2017 in the US and Canada and will air in US broadcast with a focus on NFL programming and in major digital/social channels. Madden NFL ‘18 plays Enhanced on the new Xbox One X, which is available now.