|Industry||Environmental & Animal Issues|
Credits & Description
As part of a week-long series on NBC's TODAY Show called "TODAY Takes Action," shelter pet adoption was the social issue of choice for co-anchor Natalie Morales. Morales, worked with the Draftfcb Chicago team to create this endearing :30 TV spot for "The Shelter Pet Project," a national campaign which promotes shelter pet adoption. The dog in the clip is Natalie's adopted dog, Zara.