Magners: BEES by Red Brick Road, The Mill for Magners

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Magners: BEES

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Industry Alcoholic drinks & Tobacco, Beers and Ciders, Alcohol-free beer and Ciders
Media Film
Market United Kingdom
Agency Red Brick Road
Director Ivan Zacharias
Art Director Pete Heyes
Editor Filip Malasek
Agency The Mill
Creative Director Justin Tindall
Copywriter Matt Lee Adamandeveddb
Producer Nick Landon
Account Supervisor Oilver Clark
Released June 2011

Awards

British Arrows 2012
Winners - Bronze

Credits & Description

Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: BEES
Advertiser/Client: MAGNERS
Product/Service: MAGNERS ORIGINAL CIDER
Entrant Company: THE RED BRICK ROAD London, UNITED KINGDOM
Advertising Agency: THE RED BRICK ROAD London, UNITED KINGDOM
Chief Creative Officer: Paul Weinberger
Creative Director: Justin Tindall
Art Director: Pete Heyes
Copywriter: Matt Lee
Agency Producer: Charles Crisp
Advertiser's Supervisor: Paul Bartlett
Planner: Paul Hackett
Account Supervisor: Oilver Clark
Production Company: STINK London, UNITED KINGDOM
2nd Production Company: CHEROKEE FILMS Auckland, NEW ZEALAND
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Sound Design/Arrangement: Jungle - James Saunders
Music: Artist/Title: Composers Mark Campbell/Robert Taggart At One Music Company
Cameraman: Jan Velicky
Post Production: The Mill
Brief Explanation:
Our campaign is set in the town of Clonmel, Ireland, and focuses on Magners’ employees, whose commitment in creating the very best cider is so great, it has led to some remarkable behaviour.
In this film we meet Eamonn the Magners Beekeeper, and his beard of bees. As Eamonn strolls through Clonmel, people cheerily greet him as they casually move to avoid being stung. You see, Eamonn’s bees pollinate the orchards where they grow the 17 varieties of apples that give Magners its unique taste. So it’s no wonder that Eamonn likes to stick so close to his workers.
And that’s why people say – There’s Method in the Magners.