Magners: Strongman by Red Brick Road for Magners

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Magners: Strongman

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Industry Beers and Ciders
Media Film
Market United Kingdom
Agency Red Brick Road
Director Ivan Zacharias
Creative Director Justin Tindall
Art Director Pete Heyes
Copywriter Matt Lee Adamandeveddb
Producer Nick Landon
Account Supervisor Oliver Clark
Editor Filip Malasek
Released January 2011

Awards

British Arrows 2012
Winners - Bronze

Credits & Description

Category: Alcoholic Drinks
Advertiser: MAGNERS
Product/Service: MAGNERS GOLDEN DRAUGHT CIDER
Agency: THE RED BRICK ROAD
Production Company: STINK, London, Auckland, UNITED KINGDOM, NEW ZEALAND
Production Company: CHEROKEE FILMS, London, Auckland, UNITED KINGDOM, NEW ZEALAND
Date of First Appearance: Apr 16 2011
Chief Creative Officer: Paul Weinberger
Creative Director: Justin Tindall
Copywriter: Matt Lee
Art Director: Pete Heyes
Agency Producer: Charles Crisp
Account Supervisor: Oliver Clark
Advertiser's Supervisor: Paul Barlett
Producer: Nick Landon
Director: Ivan Zacharias
Editor: Filip Malasek
Sound Design/Arrangement: Jungle - James Saunders
Post Production: The Mill
Cameraman: Jan Velicky
Music: Composers Mark Campbell/Robert Taggart At One Music Company
Planner: Paul Hackett
Cinematographer: Jan Velicky
Director Of Photography: Jan Velicky
Editing Company: Robota

English Description
Our campaign is set in the town of Clonmel, Ireland, and focuses on Magners’ employees, whose commitment in creating the very best cider is so great, it has led to some remarkable behaviour.

In this film we meet Tommy Flynn, a giant of a man, who doesn’t know his own strength. Despite the trail of destruction that follows him, the people of Clonmel always give him a hero’s welcome. You see, Tommy is the only man who can get the juice from the tough Dabinett apples that make new Magners Golden Draught cider. And that’s why they say – There’s Method in the Magners.