|Industry||Beers and Ciders|
Credits & Description
Mahou Premium Light is a new beer with 35% less calorie. The agency El Laboratorio commissioned an advert to director Nico Caicoya, from Agosto with the claim Theres a lighter world. Coming up?. To express this concept, the story would show a couple of dancers taunting gravity. No posproduction effects were used, instead of that, a rotating set was built for the shooting in Prague. When it seems that the actors dance all over the walls, its the camera and the entire set the ones that are turning upside-down.