Aldi Film Mamia Nappies - ready when you're not. by BMF Australia

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Mamia Nappies - ready when you're not.

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Industry Baby Hygiene
Media Film
Market Australia
Agency BMF Australia
Director Scott Pickett
Art Director Jason Hilzinger
Photographer Toby Burrows @ The Kitchen Creative Management
Editor Paul Swain
Production Jungle
Executive Creative Director Carlos Alija, Laura Sampedro
Copywriter Kevin Lai
Producer Lee Thomson
Production Method Studios
Released October 2012


Clio Awards, 2013
Film Television/Cinema Gold

Credits & Description

Every parent knows 'that face' when their baby chooses the most inappropriate time to make use of their nappy. Luckily, your Mamia nappy will always be ready, even when you're not.
Running across TV, print, online and catalogue, this campaign is looking to shake up a category that is more renowned for picture-perfect mums and babies, shot in soft focus, rather than the (sometimes messy) realities of parenthood.
Category: Cosmetics & toiletries
Client: ALDI
Agency: BMF
Production: Jungle Boys
Country: Australia
Director: Scott Pickett
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Art Director: jason hilzinger
Copywriter: kevin lai
Producer: Lee Thomson
Head of Art: Sian Binder
Planner: Alison Tilling
Digital Project Manager: Clayton Thomson
DoP: Geoffrey Simpson
Account Director: Nicki Fazal
Post production: Jungle Boys
Post production: Method Studios
Agency Producer: Greg Fyson
Agency Producer: Esta Lau
Editor: Paul Swain
Photographer: Toby Burrows @ The Kitchen Creative Management
Music + Sound Production: Sound Reservoir
Managing Partner - Stephen McArdle
Art Buyer - Basir Salleh
Business Lead - Samuel Viney
Account Executive - Jodie Lenne
Online - Dave Mosqueda