|Industry||Household maintenance & pet products|
|Agency||Sugar & Partners New Zealand|
|Executive Creative Director||Damon O'leary|
|Creative Director||Dave Nash|
|Agency||Thick as Thieves|
|Editor||Michael Lonsdale @the Sweet Shop|
Credits & Description
Sugar & Partners New Zealand introduce a new brand and retail campaign for Mammoth Modern Insulation.As well as keeping homes warmer, the campaign reveals that this is modern isolation - made from polyester fibers that, unlike its competitors, are safe and easy to handle.The ads also demonstrate how Mammoth's flexibility means it can be installed in roofs, ceiling and under floors, which is unique.Drawing on the worldwide 'Cat Memes' phenomenon, a 45" TVC introduces a warmth-loving cat named Nikolai, who dislikes the cold and his servant owners.