Mammoth Modern Insulation: Nikolai by Sugar & Partners New Zealand, Thick as thieves for Mammoth Modern Insulation

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Mammoth Modern Insulation: Nikolai

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Industry Household maintenance & pet products
Media Film
Market New Zealand
Agency Sugar & Partners New Zealand
Director Leo Woodhead
Executive Creative Director Damon O'leary
Creative Director Dave Nash
Producer Rebekah Kelly
Agency Thick as thieves
Editor Michael Lonsdale @the Sweet Shop
Production Liquid Studios
Released November 2012

Credits & Description

Sugar & Partners New Zealand introduce a new brand and retail campaign for Mammoth Modern Insulation.As well as keeping homes warmer, the campaign reveals that this is modern isolation - made from polyester fibers that, unlike its competitors, are safe and easy to handle.The ads also demonstrate how Mammoth's flexibility means it can be installed in roofs, ceiling and under floors, which is unique.Drawing on the worldwide 'Cat Memes' phenomenon, a 45" TVC introduces a warmth-loving cat named Nikolai, who dislikes the cold and his servant owners.

Category: Household, garden & pets
Client: Mammoth Modern Insulation
Agency: Sugar&Partners
Production: Thick as thieves
Country: New Zealand
Director: Leo Woodhead
Art Director / Copywriter: Genevieve Chunn
Executive Creative Director: Damon O'Leary
Creative Director: Dave Nash
Producer: Rebekah Kelly
Copywriter / Art Director: Daniel Nelson
Executive Producer: Nik Beachman
Head of Content TVP: Wictoria Markula
Managing Director: Sonya Berrigan
Group Account Director: Jamie McLean
Senior Account Manager: Campbell McLean
DOP: Ari Wegner
Editor: Michael Lonsdale
Offline/Online Post Production: Blockhead
Audio Post Production: Liquid Studios
Sound Engineer: Craig Matuschka
Animal Trainer: Caroline Girdlestone
Nikolai the Cat: Koko