WOKE by Now Communications for Manitoba Government & General Employees' Union

WOKE

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Industry Public awareness
Media Film
Market Canada
Agency Now Communications
Director Darren Wall
Copywriter Paul Degenstein
Producer Jeff Peeler
Account Supervisor Michele Della Mattia
Production Frantic
Released January 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: MANITOBA GOVERNMENT & GENERAL EMPLOYEES' UNION
Product/Service: EMPLOYEE'S UNION AWARENESS
Agency: NOW COMMUNICATIONS
Production Company: FRANTIC FILMS, Winnipeg, CANADA
Date of First Appearance: Jan 4 2011
Chief Creative Officer: Paul Degenstein
Copywriter: Paul Degenstein
Agency Producer: Kristen Keighley-Wight
Account Supervisor: Michele Della Mattia
Advertiser's Supervisor: Brenda Hasiuk
Producer: Jeff Peeler
Director: Darren Wall
Director Of Photography: Darren Wall

English Description
When people think of hospitals and health care, they think primarily of doctors and nurses. There is a whole variety of health technical professionals that people don’t think of that are crucial to the care you receive. This ad shines a light on those professionals.  It’s based on real experiences and that shows. There’s the lump in throat feeling people describe when they talk about their reaction to the spot – the feeling we hoped for. Health care is a personal and emotional subject. Our aim was to create a spot that provides new information while touching people’s hearts.