Marie Curie Cancer Care Film Symmetry by MullenLowe London


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Industry Against Cancer
Media Film
Market United Kingdom
Agency MullenLowe London
Executive Creative Director Richard Denney, Dave Henderson
Creative Helen Rhodes, Matt Lever, Seb Housden, Ben Mccarthy
Production Blink Productions
Director Tom Tagholm
Service Agency Envy
Service Agency MPC
Released February 2013


Eurobest 2013

Credits & Description

Marie Curie's main fundraising event, the 'Great Daffodil Appeal' takes place in March and involves collectors standing on the streets, giving out daffodils in exchange for a donation. The charity provides free nursing care to people with terminal illnesses and vital support for loved ones, allowing people to spend quality time with their families in their final days. DLKW Lowe, London's idea was to juxtapose the first and last moments of life to show that the final moments of someoneâs life should be filled with experiences that are just as important and poignant as the moments that define the start of it. Birthdays, kisses and words were used to depict these symmetrical moments in life, providing a compelling case to support the charity's worthwhile work.
Category: Charities & appeals
Client: Marie Curie
Agency: DLKW Lowe, London
Production: Blink
Country: United Kingdom
Director: Tom Tagholm
Executive Creative Director: Richard Denney
Executive Creative Director: Dave Henderson
Creative team: Ben McCarthy and Seb Housden
Creative: Matt Lever
Creative: Helen Rhodes
Production company: Blink
Visual Effects: MPC
Agency Producer: Gill Loftus
Editor: Tim Hardy @ Stitch
Casting: Anna Kennedy
Post Production Producer: Gwilym Gwillim
VFX Producer: Paul Branch
VFX Supervisor: Cynthia Lee
Colour Grade: Jean-Clement Soret
Audio post-prod: ENVY
Sound engineer: Arge
Sound producers: Pete Winslett & Sarah Antrobus