Cover me by CLM BBDO Paris for Ubisoft

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Cover me

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Industry Video Games/Consoles
Media Film
Market Africa, Europe, Middle East
Agency CLM BBDO Paris
Director Olivier Abbou
Executive Creative Director Matthieu Elkaim
Art Director Benoît Lagalle
Copywriter Clément Dantzer
Released August 2017

Credits & Description

Would you be willing to team up with a rabbit? That is the question Ubisoft and BBDO Paris are asking with their new campaign for the latest instalment of the Raving Rabbids franchise. This unlikely pairing inspired BBDO Paris to expand the concept into other video game genre's that gamers know and love, in order to show how crazy and unpredictable this new game will be.
ategory: Gaming
Media: Film
Client – Ubisoft
Product – Mario + Rabbids Kingdom Battle
Region: EMEA
ECD : Matthieu Elkaim
AD : Benoit Lagalle
Copywriter : Clement Dantzer
Production : BBDO Paris
Director : Olivier Abbou
Producer : Julien Sanson
Post Production Digial District
Head of production : Stephane Floch
Published: August 2017