Suzuki Film, Digital, DM Honk less by Dentsu Webchutney

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Honk less

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Industry Cars
Media Film, Digital, Interactive & Mobile, Direct marketing
Market India
Agency Dentsu Webchutney
Senior Copywriter Akshay Anand
Production Akshay Raheja
Released March 2016

Credits & Description

Advert title(s): NO PO PO : Honk Less. Earn Rewards.
Brand: Suzuki
Media: Ambient
Category: Automotive
Agency: Dentsu
Geo: India
Suzuki: Honk less
Advertising Agency: Dentsu Webchutney, New Delhi, India
Chief Creative Technologist: Gurbaksh Singh
Group Head - Copy: Nitin Jain
Senior Copywriter: Akshay Anand
Designers: Mehak Mahajan, Abdullah Khan
Video Production: Akshay Raheja
Developers: Mandeep Singh, Hemant Kumar
No Po Po is an unconventional no-honking program that rewards drivers for not honking, instead of penalising them! Using a smart device and an app, you can keep a check on your honking usage and patterns.
The idea is simple – the lesser you honk, the more rewards you earn.
Published: March 2016