MassMutual Film Check by Mullen Boston

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Industry Banking & Financial Services
Media Film
Market United States
Agency Mullen Boston
Director Peter Lang
Creative Director Ronan Doyle
Editor Peter Barstis
Production PICROW
Released May 2013

Credits & Description

Client: MassMutual Financial Group
Production Co.: PICROW, Hollywood, California.
Peter Lang, Director/Cameraman, Roger Hunt, Executive Producer and Kristy Kessler, Producer.
Agency: Mullen, Boston, Massachusetts
John Wolfarth, Group Creative Director, Ronan Doyle, Creative Director and Ken Kingdon, Producer.
Editorial: The spots were cut at Edit Bar, Boston, Mass. Peter Barstis, Editor, Vanessa Macedo, Executive Producer and Kelly Hansen, Assistant Editor.
The Spots: Each of the three spots features family members thinking to themselves regarding âWhat Matters Mostâ in their lives. Director Peter Lang says of the campaign, âItâs about capturing the thoughtful, contemplative moments in-between, a sense of their lives. The challenges to each family are universal.â Mullen VP Associate Creative Director Ronan was impressed with Langâs work on the ongoing campaign. âThe first time I worked with Peter, I guess I got really lucky. His ability to bring emotion out of talent is unbelievable. The second time I worked with Peter had nothing to do with luck â I simply didn't consider working with anyone else.â
In the spot âVictory Dance,â a young man whips up some snacks while in the adjoining den, couples clad in team gear sit glued to the television. The manâs wife stands up to celebrate a score, revealing that sheâs pregnant. He looks at her and thinks to himself, âItâs like weâre in college, but with a mortgage.â He realizes the most important person in his life hasnât been born yet. He needs some solid financial plans.
In âPortrait,â a multigenerational family poses for a portrait At each shot, something interrupts the moment. The mother thinks to herself, âIn life, you have to go with the flow, sometimes there are surprises. She realizes that its good to plan for lifeâs challenges.
In âCheck,â a timeless situation occurs. A father and son battle over the end-of-meal restaurant check. We hear both menâs thoughts. The son feels itâs his turn to pick up the tab. âIâm still earning, heâs retired,â he says to himself about his father. He father thinks back, âI hope heâs saving enough in his 401(K).â
Each spot in the campaign highlights MassMutualâs offerings of insurance, retirement and investment plans. âWeâll help you get there,â reads the tagline.
Category: Finance & insurance
URL: http://www.picrow.com
Client: MassMutual
Agency: Mullen Boston
Production: PICROW, HOLLYWOOD, CA
Country: United States of America
Director: Peter Lang
Creative Director: Ronan Doyle
Group Creative Director: John Wolfarth
Agency Producer: ken kingdon
Editor: Peter Barstis
Editorial house was Edit Bar, Boston, Mass