ALFABETOS by MacLaren McCann Toronto for Mastercard

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ALFABETOS

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Industry Credit Cards
Media Film
Market Canada
Agency MacLaren McCann Toronto
Director Jorn Haagen
Executive Creative Director Sean Davison
Art Director Robert Kingston
Copywriter Wade Hesson
Producer Kristi Lippa
Account Supervisor Ryan Timms
Editor David Baxter - Panic
Production OPC Films
Released March 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: MASTERCARD
Product/Service: WORLD CREDIT CARD
Agency: MacLAREN McCANN
Production Company: OPC, Toronto, CANADA
Date of First Appearance: Mar 14 2011
Executive Creative Director: Sean Davison
Creative Director: Wade Hesson/Robert Kingston
Copywriter: Wade Hesson
Art Director: Robert Kingston
Agency Producer: Angy Loftus
Account Supervisor: Ryan Timms
Advertiser's Supervisor: Emily Maclaurin-King
Producer: Kristi Lippa
Director: Jorn Haagen
Editor: David Baxter
Cinematographer: Alexis Zabe
Editing Company: Panic And Bob
Other Credits: Executive Producer: Harland Weiss

English Description
To discover what matters most in life, you need to explore your world. That’s the premise upon which ‘Alfabetos’ is built. The intended audience for MasterCard’s new premium card, the World Card, are not the folks who just want to waste away the day lounging by the pool or who’s idea of adventure is watching a travel show on TV. The ad itself is an exercise in learning through exploration. The highlighting of various objects, people, places and pets paired with the Spanish word for each item delivers to the viewer a mini Spanish lesson.