Mastercard Film Can’t Judge a Book Can't [Longform Video] by McCann New York

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Can’t Judge a Book Can't [Longform Video]

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Industry Credit Cards
Media Film
Market United States
Agency McCann New York
Chief Creative Officer Joyce King Thomas
Associate Creative Director Will Gardner, Joel Lundblad
Executive Creative Director Joel Rodriguez, Pete Jones
Released January 2018

Awards

Clio Awards 2018
Film Technique (Music - Adapted) Product/Service: Music - Adapted Silver

Credits & Description

Title: Can't Judge a Book Music Video
Media: Web Film
Category: Finance & insurance
Client: MasterCard
Agency: McCann New York
Country: United States of America
Director: Natalie Johns
Chief Creative Officer: Joyce King Thomas
Executive Creative Director: Pete Jones
Executive Creative Director: Joel Rodriguez
Producer: Marcia Wigley
Assoc Creative Director: Will Gardner
Assoc Creative Director: Joel Lundblad
Executive Producer: Dave Herman
Executive Producer: Liz Silver
Executive Producer: Luke Thornton
Executive Producer: Jannie McInnes
DoP: Mathieu Plainfossé
DoP: Adrien Bertolle
Managing Director: Nicolas Guzman
Chief Production Officer: Nathy Aviram
Director, Business Affairs: Danielle Korn
SVP, Dir. Talent Partnerships: Kimberly Kress
SVP, Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Business Manager Music: Sam Belkin
Business Manager: Ken Krausgill
SVP, Group Account Director: Shaheen Salimi
VP, Account Director: Jesse Lunenfeld
Account Supervisor: Zach Chernes
Social Account Supervisor: Rachael Fogel
Director of Campaign, TVC & Music Video: Jake Nava
Producer TVC & Music Video: Benedict Cooper
Producer Documentary: Chris Lettley
Production Supervisor TVC & Music Video: Mark Elliot
Production Supervisor Documentary: Nick Stergiou
Editorial Company: Cut + Run
Editor: Gary Knight
Editor: Adam Bazadona
Assistant Editor: James Donahue
Flame Company: Jogger
Flame Artist: Joseph Grosso
Flame Assistant: Matt Dolven
Flame Producer: Yoko Lytle
Mix Company: Heard City
Mixer: Keith Reynaud
Mixer: Philip Loeb
Producer: Jackie James
Producer: Sasha Awn
Color Company: CO3
Colorist: Jaime O'Bradovich
Producer: Kate Aspell
Published: January 2018
Synopsis:
Watch SZA and six incredible new artists join together to recreate the classic song "Can't Judge a Book" in this latest #StartSomethingPriceless film for MasterCard.