MasterCard: MacGyver for Mastercard

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Industry Banking & Financial Services
Media Film
Market United States
Released October 2005

Awards

Super Bowl 2006
Television - Entry

Credits & Description

Entitled "MacGyver," the ad finds Richard Dean Anderson's character - MacGyver - in typical fashion: held hostage in a remote warehouse with time running out on a self-destructing bomb. Cleverly, MacGyver uses the purchases he had made with his Debit MasterCard card - everyday items at a convenience store - to free himself and escape to safety. At the end of the spot, consumers are encouraged to visit www.priceless.com, a new website containing behind-the-scenes footage and interviews from the filming of the spot.

The Film titled MasterCard: MacGyver was done for Mastercard in United States. It was released in Oct 2005.