Mastercard: New Friends by Directors Guild, McCann New York for Mastercard

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Mastercard: New Friends

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Industry Banking & Financial Services, Credit Cards
Media Film
Market United States
Agency Directors Guild
Director Flávio Waiteman
Agency McCann New York
Production Smuggler
Director Flávio Waiteman
Released July 2011

Credits & Description

McCann NY Creative Credits: Pete Jones, Dylan Bernd, Vi Luong, Ryan Montanti, Michael Rosenthal, Sarah Lloyd, Mike Chee, Kelly Clark; Production: Jonathan Shipman, Agatha Maciejewski, Wendy Leahy, Celeste Holt-Walters, Lauren Bauder
Production Company: Smuggler; Director, Tom Hooper, who won multiple Best Director honors for The King's Speech; Oscar-winning Director of Photography, Guillermo Navarro; Editorial Company: Bikini Edit; Editor: Avi Oron; Visual Effects: Absolute; Music: Adelphoi

One-of-a-kind experiences will be made available to MasterCard cardholders through Priceless Cities, first being introduced in New York, in part via a spot launching now.
As part of the campaign launch (July 14), MasterCard held a special interactive event on Military Island in Times Square, and hid Yankees seats throughout the city. In a partnership with Facebook Places, those who find the chairs and check in will win special prizes, including meet-and-greets with Yankee greats. MasterCard is also launching a new website for card holders to share their tweets, Facebook pictures and YouTube videos from the events. Experience possibilities include setting up camp at the Bronx Zoo for an overnight adventure, catching a Yankee game with a Yankee legend, or dining at the famed Red Rooster restaurant with a VIP experience designed by owner and chef, Marcus Samuelsson.
The ongoing program is meant to help drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether its travel, sports, shopping, culinary or arts and entertainment. Priceless Cities will provide MasterCard cardholders extraordinary experiences, exclusive offers and privileged access to not only make MasterCard their top of wallet choice but also bring a little more priceless to their life.