Mastercard Film Old Timer by FCB Amsterdam, Czar

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Old Timer

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Industry Credit Cards
Media Film
Market Netherlands
Agency FCB Amsterdam
Chief Creative Officer Massimo Van Der Plas
Art Director Wouter Kampman
Copywriter Rolf Bais
Creative Agency Czar
Director Willem Gerritsen
Released March 2018

Credits & Description

Alternative title: Oldtimer
Client: Mastercard
Creative agency: FCB Amsterdam
PRODUCTION COMPANY: CZAR Amsterdam, The Netherlands
Executive Producer: Willem Bos
Producer: Roos Blank 
Director: Willem Gerritsen 
DOP: Robbie van Brussel  
Editor: Wouter van Luijn 
Grading + post: De Grot  
Sfx + mix: Sound Circus 
Voice-over: Thom Hoffman 
Public Relation: Rizka Soetjoko
Music: Jorrit Kleijnen
Line Production: Basica cine, Francois Huvelle, and Jorge Malatesta
Art Direction: Lola Llaneza
AGENCY: FCB Amsterdam, The Netherlands
CCO: Massimo van der Plas 
Copywriter Rolf Bais
Art Director: Wouter Kampman 
Strategy: Kirsten Scholte 
Account: Benjamin Messelink, Netteke Bak, Fabienne Molleman 
TV producer: Joze Rikken 

Published: March 2018
Synopsis:
Mastercard Film Old Timer by FCB Amsterdam and CZAR.
Creating a cherished memory again, that's what it's all about in this emotional Mastercard movie from FCB Amsterdam. That requires good preparation, then you leave nothing to chance. The story is part of the new Safety & Security campaign from Mastercard.
CZAR Amsterdam's director, Willem Gerritsen created a moving film together with FCB Amsterdam that embarks on an emotional journey of a woman's memories of her father. The spot is part of the Safety & Security campaign for Mastercard, meant to highlight the importance of having your purchase insured against damage, loss, theft, and wrong delivery. The concept behind the film, as envisioned by FCB Amsterdam, revolves around leaving nothing to chance when creating a perfect moment.
The story starts out with the woman discovering a photo of her younger self together with her father and his car. The viewer is unaware whether the father is still alive, and as the story develops, with the woman restoring her father's car to honor his memory.
This film itself was shot in Buenos Aires, Argentina. CZAR wanted capture the "passing of time" element, an element showcased through a series of side events that happen while the woman is fixing the car, as well as through a classic film aesthethic, where everything seems to dissolve and fade away. Next, to that, Willem has managed to deliver a romantic consciousness towards the cinematography.