Ukulele by Mother London, Stink for Match.com

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Industry Dating agencies
Media Film
Market United Kingdom
Agency Mother London
Director Nacho Gayan
Creative Director Mark Waites, Gustavo Sousa, Stephen Butler
Art Director Fernando Perottoni, Paddy Fraser, Craig Ainsley
Copywriter Paddy Fraser, Craig Ainsley
Producer Toni Moreno
Editor Bill Smedley @ The Works
Agency Stink
Released August 2011

Awards

Ciclope International Advertising Craft Festival 2012
Live Action Direction Bronze

Credits & Description

Category: Entertainment & Leisure
Title: UKELELE
Advertiser: MATCH.COM
Product/Service: MATCH.COM
Agency: MOTHER
Production Company: STINK, London, UNITED KINGDOM
Creative Director: Mark Waites/Stephen Butler
Copywriter: Paddy Fraser/Craig Ainsley/Fernando Perottoni
Art Director: Paddy Fraser/Craig Ainsley/Fernando Perottoni
Agency Producer: Craig Keppler
Producer: Toni Moreno
Director: Nacho Gayan
Editor: Bill Smedley
Post Production: MPC
Music: Matthew P/“She Began To Dance”
Planner: Matt Andrews
Director Of Photography: Manel Ruiz
EditingCompany: Work Post
Planner: Matt Andrews
Director Of Photography: Manel Ruiz
Editing Company: Work Post
English Description
‘Ukulele’, focuses on the 'match moment' – the moment when two people first meet and realise that this could be the start of something. The spot, a classic tale of boy meets girl, is set in a suburban train station, and shows a boy trying to catch the eye of the girl on the opposite platform by singing a spontaneous song about her. 'Ukulele' is designed to remind people what it feels like to meet someone you’re attracted to for the first time and celebrates what match.com does every day – bring people together to start their own love stories.

The Film titled Ukulele was done by Mother London, Stink advertising agencies for product: Match.com (brand: Match.com) in United Kingdom. It was released in Aug 2011.