Truck by Ogilvy & Mather Hong Kong for Matchbox

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Truck

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Industry Toys
Media Film
Market Hong Kong SAR China
Agency Ogilvy & Mather Hong Kong
Director Ong Shi Ping, Andrew Crocker, Gavin Earle Simpson
Producer Michael Soo
Account Supervisor Sharon Khor
Editor Diana Yuen
Released February 2009

Awards

One Show 2011
One Show Consumer Television / Under $80K Budget - Campaign Merit

Credits & Description

Our brief was to highlight the true to life realness of Matchbox cars in a way that captured a child's imagination.
All kids who play with toy cars imagine they are actually driving in a real situation. That's why they make the noises of the engine revving, the changing of gears, skidding around corners, sirens, and crashes.
Our solution was to show footage of live driving situations while putting the sounds of kids playing with toy cars over the top of the footage.
Agency: Ogilvy & Mather
Account: Sharon Khor
Copywriter: Andrew Crocker
Director: Gavin Simpson, Andrew Crocker, Ong Shi Ping
Editor: Diana Yuen
Producer: Michael Soo
Footages: Getty Images