Mattel Film KARATE by Ogilvy & Mather Mumbai

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KARATE

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Industry Games
Media Film
Market India
Agency Ogilvy & Mather Mumbai
Director Piyush Raghani
Executive Creative Director Sumanto Chattopadhyay
Art Director Heeral Desai Akhaury
Copywriter Ragini Singh, Sukesh K. Nayak
Producer Sudipta Banwar Karnik
Production Old School Films
Released December 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: MATTEL TOYS INDIA
Product/Service: SCRABBLE
Agency: OGILVY & MATHER
Production Company: OLD SCHOOL FILMS, Mumbai, INDIA
Date of First Appearance: Dec 30 2010
Chief Creative Officer: Abhijit Avasthi/Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Sukesh Nayak/Heeral Akhaury
Copywriter: Sukesh Nayak/Ragini Singh
Art Director: Heeral Akhaury
Producer: Sudipta Banwar Karnik
Director: Piyush Raghani
Account Manager: Sonali Sehgal/Ajay Mehta/Kunal Rasania

English Description
During a karate class, two boys are late. The master asks why each boy why they were late. One boy admits he overslept and is punished by doing push ups. The other tells him that he has Climomania (desire to sleep more). Shocked the master tells him to rest.