Mattessons Film Get a Taste for Power by Saatchi & Saatchi London

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Get a Taste for Power

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Industry Snacks
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Chief Creative Officer Kate Stanners
Creative Director Mark Slack, Will John
PR Biscuit Filmworks
Director Daniel Warwick
Released July 2018

Credits & Description

Media: TV
Category: Food
Client: Kerry Foods / Fridge Raiders
Agency: Saatchi & Saatchi London
Production: Biscuit
Country: United Kingdom
Director: Daniel Warwick
Chief Creative Officer: kate stanners
Creative Director: Will John
Creative Director: Mark Slack
Producer: toby courlander
Executive Producer: Sam Robinson
DoP: John Lynch
HEAD OF DESIGN: Bruno Di Lucca Goncalves
DESIGNERS: Daniel Reeve, Talveer Uppal
PLANNERS: Richard Huntington
ACCOUNT HANDLERS: Adrian Ash, Vitor Forte, Cassie Allen
SENIOR PROJECT MANAGER: Sarah Jacobs
EDITOR: Ben Campbell @ Cut & Run
SOUND STUDIO: Mark Hellaby @ 750mph
MEDIA BUYING AGENCY: Vizeum
MEDIA PLANNER: Ivan Eustace and Dael Wood
PRODUCTION ASSISTANT: Georgia Middleton
PRODUCTION HOUSE: The Mill
Published: July 2018
Synopsis:
Kerry Foods and Saatchi & Saatchi London have together launched the new campaign 'Get a Taste for Power,' bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time.'‘Get a Taste For Power' marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods and Saatchi & Saatchi are now aiming to position Fridge Raiders as a go to option for adults following research which showed that the adult population accounted for 85% of all snacking occasions in the UK. The new campaign highlights the powerful protein boost that all products in the Fridge Raiders range offer.