Mattessons Film HANK by Saatchi & Saatchi London

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HANK

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Industry Confectionery & snacks, Snacks
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Director Andy Mcleod
Executive Creative Director Paul Silburn, Kate Stanners
Creative Director Rob Potts, Andy Jex
Art Director Eoghain Clarke, Matthew Skolar
Producer Kirsty Dye
Account Supervisor James Barker
Editor Andy Mcgraw C
Production Big Buoy
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Savoury Foods Bronze

Credits & Description

Type of entry: Product & Service
Category: Savoury Foods
Advertiser: KERRY FOODS
Product/Service: MATTESSONS
Agency: SAATCHI & SAATCHI London, UNITED KINGDOM
Executive Creative Director: Paul Silburn/Kate Stanners
Creative Director: Andy Jex/Rob Potts
Copywriter: Matthew Skolar/Eoghain Clarke
Art Director: Eoghain Clarke/Matthew Skolar
Agency Producer: Sally Alekna
Account Supervisor: James Barker
Producer: Kirsty Dye
Director: Andy Mcleod
Editor: Andy Mcgraw
Sound Design/Arrangement: Wave Studios
Post Production: Big Buoy
Music: Hank Marvin/Apache
Account Manager: Michael Cosham
Planner: Tom Gibson
Director Of Photography: Julian Hohndorf
Editing Company: Stitch
Other Credits: Business Leader - Charles Pym, Production Manager = Nicola Turek, Account Manager = Michael Cosham & Lee Goodwin

Brief Explanation
Hank Marvin is an iconic guitarist whose name has become equally famous as cockney rhyming slang. Hank Marvin means Starving (hungry). Using this popular phrase we turned starving school kids into Hank Marvins with his trademark hair, glasses and guitar - and when you're Hank Marvin only Fridge Raiders will satisfy you.