Dial-a-mattress Film ARCTIC GROUND SQUIRREL by Dweck!

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ARCTIC GROUND SQUIRREL

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Industry Retail, Distribution & Rental companies
Media Film
Market United States
Agency Dweck!
Creative Director Michael Dweck, Lori Campbell
Art Director Stephen Pearson, Scott Vitrone, Michael Dweck, Lori Campbell
Copywriter Stephen Pearson, Scott Vitrone, Lori Campbell
Production Hungry Man
Director John O'hagan
Released January 2000

Awards

Cannes Lions 1998
Film - Gold

Credits & Description

A human sized arctic ground squirrel receives a couple of mattress delivery guys. He yells at his wife when she wonders what is going on. He explains to the delivery guys that the quality of the mattress is important since he will hibernate for months, and then aggressively throws them out when they ask for a signature.
Title "Arctic Ground Squirrel"
Agency Dweck!
City New York
Production Company: Hungry Man
Advertiser Dial a Mattress
Brand Name Dial-A-Mattress
Product Name Mattress
Business Sector Home Furniture
Market United States
Country of Production United States
Language English
Type Television
Length 33 seconds
Tagline Always out there.
Creative Director Michael Dweck, Lori Campbell
Art Director Lori Campbell, Scott Vitrone, Michael Dweck, Stephen Pearson
Copywriter Lori Campbell, Scott Vitrone, Stephen Pearson
Director John O'Hagan
Agency Producer Larry Shanet