Max Film OBSESSION by J. Walter Thompson Mumbai

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OBSESSION

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market India
Agency J. Walter Thompson Mumbai
Executive Creative Director Tista Sen
Art Director Sundeep Sehgal
Copywriter Ram Kumar Jayaraman
Producer Divyesh N Sata
Account Supervisor Shantanu Saptrishi
Editor Pushpendra Misra
Production Flying Saucer
Released October 2010

Credits & Description

Category: Publications & Media
Advertiser: MAX
Product/Service: TELEVISION CHANNEL
Agency: JWT
Production Company: FLYING SAUCER, Mumbai, INDIA
Date of First Appearance: Oct 11 2010
Executive Creative Director: Tista Sen
Creative Director: Ram Kumar Jayaraman/Sundeep Sehgal
Copywriter: Ram Kumar Jayaraman
Art Director: Sundeep Sehgal
Agency Producer: Anupama Ahluwalia/Kaushal Thakkar
Account Supervisor: Shantanu Saptrishi
Producer: Divyesh N Sata
Director: Pushpendra Misra
Editor: Pushpendra Misra
Sound Design/Arrangement: Darshan V.g.
Post Production: Famous Studios
Cameraman: William Humphris
Lighting: Flamingo Films
Music: Tapas Relia
Account Manager: Freyan Bhujwala
Cinematographer: William Humphris
Director Of Photography: William Humphris
Editing Company: Flying Saucer
Other Credits: Ashok Chakradhar - Voice

English Description
In the film, we reflected the culture back to the people and used a form of storytelling called 'Haasya Kavita' or 'Humorous Poetry' - the narrative picked up the life of a small towner, Sundar (his name itself means "beautiful") who coincidentally was self obsessed. Sundar was a man devoured by his own reflection and one who lost sight of everything else. The story followed his misadventures and revealed the only cure to be MAX.

Where all else had failed, MAX got him off his childhood obsession in an instant. And got him hooked to itself.

Everything changed. And yet nothing did.