MAXIBON'S BIG BITE by J. Walter Thompson Cairo for Maxibon

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MAXIBON'S BIG BITE

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Industry Ice cream & Cold desserts
Media Film
Market Egypt
Agency J. Walter Thompson Cairo
Production LIGHTHOUSE FILM Cairo
Released February 2013

Awards

Dubai Lynx 2013
Film FOODS BRONZE

Credits & Description

Client NESTLÉ ICECREAM EGYPT
Product MAXIBON
Entrant JWT CAIRO, EGYPT
Type of Entry: Product/Service
Category: FOODS
Title: MAXIBON'S BIG BITE
Product/Service: MAXIBON
Entrant Company : JWT CAIRO, EGYPT
Advertising Agency : JWT CAIRO, EGYPT
Production Company : LIGHTHOUSE FILMS Cairo, EGYPT
Name Position
Tameem Youness/Mohamed Hammady Creative Director
Mohamed Bary Copywriter
Amr Haddad/Mahmoud El Hosseiny Art Director
Khaled Zaki Agency Producer
Mai Azmy Account Supervisor
Mohamed Farouk/Alaa El Dafrawy Producer
Ali Ali Director
Mohsen Abdel Wahab Editor
Hosny Ali Sound Design/Arrangement
G Lounge Post Production
Zanad Animation
Tameem Youness Music
Nada Kamel/Senior Account Executive: Aly Seif El Nasr Account Manager
Pierre Mouaarkesh Director Of Photography
Azman EditingCompany
Brief Explanation:
Maxibon, a new product innovation from Nestle Ice cream that gives the maximum refreshing hunger-fill, has launched in Egypt this Ramadan 2012. Launching the over-sized product & targeting it at teens who are hungry for life & are willing to do anything to prove that they’re old enough was definitely a challenge. Hence, we positioned the Maxibon eaters as those who can bite the maximum out of fun and played on the Bite by the magnifying its role in the drama.