McDonald's Film McCafé Iced, Quick burst of summer by Leo Burnett London

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McCafé Iced, Quick burst of summer

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Industry Catering & Fine Restaurants, Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Creative Director Jon Fox, Rik Brown
Art Director Harry Osborne
Copywriter Sam Sword
Production Tantrum Productions Ltd
Director Jake Mavity
Released June 2017

Credits & Description

Brand: McDonald’s McCafé
Product: Raspberry Ripple Iced Cooler
Agency: LEO BURNETT London
Creative Director: Rik Brown, Jon Fox
Art Director: Harry Osborne
Copywriter: Sam Sword
Account director: Sam Houlston, Emily Reed, Gracie Smith
Agency producer: Harriette Wright
Director: Jake Mavity
Production company: Tantrum
Editor: Garry Forrester
Post production: MPC
Sound Design: Jack Sedgwick, Wave
DoP: Ben Magahey
In Leo Burnett’s new campaign for McDonald’s McCafé Iced, a young woman sitting on a bench outside a McDonald’s restaurant is fast forwarded to the fun, excitement and romance of her summer to come by the McCafé Iced drink she is sipping.
In the ad, when the woman takes a sip of McCafé’s new Raspberry Ripple Iced Cooler she is catapulted into the fun and frolics of the girls’ road trip she has planned which will lead to a summer romance.
As the summer moment fades and she returns to her bench, she excitedly takes another sip.
The idea is to show how McCafé Iced can deliver a “quick burst of summer” by making you experience feel-good summer moments.
The campaign, which will run on TV, cinema and VOD with radio, outdoor, press, digital display and social, breaks on June 5 and will run until August 13.
Steve Howells, Head of Marketing, Food & Beverages at McDonald’s says: “To celebrate the start of British summertime, we’re delighted to have brought back our delicious McCafé Iced drinks, enabling our customers to choose from a range of thirst-quenching flavours. From our new and refreshing Raspberry Ripple Iced Cooler to the returning Frozen Strawberry Lemonade and Belgian Chocolate Honeycomb Iced Frappe, there is a flavour to cater to every whim.
“Our new advert encapsulates the zingy and mouth-watering taste sensations of our McCafé Iced drinks and the endless possibilities and experiences our customers can look forward to this summer, come rain or shine.”