McDonald Jones Homes Film Find yourself at home by Enigma

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Find yourself at home

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Industry Real Estate
Media Film
Market Australia
Agency Enigma
Executive Creative Director Peter Ogden
Senior Art Director Matt Plummer
Senior Copywriter Matt Dawe
Production The Sweet Shop
Director Logan Mucha
Released July 2017

Credits & Description

Media: TV
Category: Household, garden & pets
Client: McDonald Jones Homes
Agency: Enigma
Production: The Sweet Shop
Country: Australia
Director: Logan Mucha
Executive Creative Director: Peter Ogden
Producer: Zena Bartlett
Senior Copywriter: Matt Dawe
Senior Art Director: Matt Plummer
Senior Agency Producer: Katie Hope
DoP: Max Walter
Editor: nicky liddell
Client: McDonald Jones Homes
Head of Marketing, MJH Group: Nathan Thurston

Agency: Enigma
Executive Director: Peter Chapman
Senior Account Director: Brendan Swansborough
Production Coordinator: Gabrielle Carroll
Production Company:The Sweetshop
Managing Partner: Wilf Sweetland
Executive Producer: Loren Bradley
Online & Grade: Nicky Liddell
Audio:
Composer: Russell Thornton
Audio mixing: ISM Studios
Audio Engineer: Mark Brandis

Synopsis:

Focusing on the emotion and sentiment of coming home to a McDonald Jones house, 'Find yourself at home'demonstrates the powerful role the home plays in bringing out the best of the people who live within it. To create the campaign, we brought to life the story of the Blair family. The two minute launch film is centred around Shane Blair, his wife Carly and their two young children. Shane regularly works far from home and misses key moments from his children’s life. So we decided to bring his favourite part of home to him – his young son’s bedroom, where he reads him bedtime stories.

Enigma also created a behind the scenes film showing the incredible logistical effort behind the campaign to build a to-scale replica of his young son's bedroom and deliver it to a remote location on his work route. Brand ambassador and Gold Logie award-winner, Scott Cam hosts the film.