McDonald's Canada: Big Mac at Home by Tribal Toronto for McDonald's

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McDonald's Canada: Big Mac at Home

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Industry Fast food
Media Film
Market Canada
Agency Tribal Toronto
Production Family Style
Director Torey Kohara, John Weyman
Creative Director Louis-Philippe Tremblay
Art Director Derek Blais, Amy French
Copywriter Mackenzie Cutler, Sanya Grujicic, Ian Mackenzie
Editor School - Various
Production School - Various
Released June 2012

Credits & Description

Category: Food
Agency: Tribal DDB Toronto
Country: Canada
For years, McDonaldâs has struggled with negative consumer perceptions about their food. To dispel the many food myths out there and change perceptions once and for all, Tribal DDB, Toronto launched a provocative campaign offering Canadians fully transparent answers to all their McDonaldâs food questions â even the tough ones.
Category: Food
Agency: Tribal DDB Toronto
Production: Family Style
Country: Canada
Director: John Weyman
Director: Torey Kohara
Creative Director: Louis-Philippe Tremblay
Copywriter: sanya grujicic
Copywriter: Ian Mackenzie
Art Director: Amy French
Art Director: Derek Blais
Production company: Family Style
Account Director: Miles Savage
Strategist: Jason Chaney
Group Account Director: Kevin Jones
Post production: School - Various
Agency Producer: Andrew Schulze
Agency Producer: Stefan Fabic
Editor: School - Various
Design Director: Peter Borell
Managing Director: Andrew McCartney
Director of Social Media: Ed Lee
Social Media Strategist: Parker Mason
Community Manager: Laura Muirhead
Response Team Lead: Fiona Birch
Line Producer: Liz Dussault
Audio House: Up is Louder