Chicken Legend - Judo by Leo Burnett Bogota, Leo Burnett London for McDonald's

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Chicken Legend - Judo

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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett Bogota
Creative Director Matt Lee, Peter Heyes
Producer Tex Travi
Editor Pachaya Rungrueng, Ben Campbell At Cut
Agency Leo Burnett London
Production Outsider
Released September 2016

Credits & Description

McDonald's is launching a new TV spot for the Chicken Legend range. In this ad from Leo Burnett London we see a keen judo student volunteer for a demonstration with an intimidating judo master. His classmates hail him as a legend as he takes one for the team.
Client: McDonald’s Chicken Legend
Media: TV
Creative Director: [Matt Lee and Peter Heyes]
Art Director: Harry Osborne/Sam Sword
Copywriter: Sam Sword/Harry Osborne
Board Account Director: Vicki Reiz
Account Manager: Steph Bates
Agency Producer: Emma Bewley
Director/ Production Company: Jim Gilchrist - Outsider
Producer: Tex Travi
Editor: Ben Campbell - Cut and Run
Post Production: MPC
Sound Design: Wave
Media Planning/ Buying: OMD
Client PR Contact and Telephone number: Georgie Oakford