McDonald's Film EDITE FERNANDES by Fullsix

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Industry Fast food
Media Film
Market Portugal
Agency Fullsix
Art Director José Carlos Costa
Copywriter Miguel Durão
Editor Rui Vieira
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: McDONALD'S
Product/Service: McDONALD'S
Production Company: FULLSIX, Oeiras, PORTUGAL
Date of First Appearance: Jan 25 2011
Creative Director: Rui Vieira
Copywriter: Miguel Durão
Art Director: José Carlos Costa
Producer: Rui Vieira
Director: Rui Vieira
Editor: Rui Vieira
Post Production: Fullsix
Music: Miguel Cabral
Account Manager: Inês Aguiar Pinto
Director Of Photography: Marianna Yakobson

English Description
- Problem
Most people have the wrong idea of what it is like to work at McDonald’s. People think employees are exploited and have no professional future ahead.

- The idea
We created “stories with an M”. An online project that features short documentaries that tell the story of people who have value and success in their current professions and have worked at McDonald's in the past.

- Results
We reached opinion leaders who started to spread the word through blogs and websites and also current McDonald's employees from all over the Country who reacted spontaneously and came online to comment proudly on the short films.

- Film Synopsis
It’s about soccer. Played with the feet and the heart. It’s about kicking away prejudice and accepting life with open arms. It’s about chasing a goal and scoring. It’s about winning in the field as in life. It’s about Edite Fernandes, professional footballer.