McDonald's Film El Presidente by TBWA\Espana Madrid

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El Presidente

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Industry Sports Teams & Events, Fast food
Media Film
Market Spain
Agency TBWA\Espana Madrid
Executive Creative Director Leandro Alvarez
Art Director Carlos Yuste
Copywriter Arantxa Moreno
Production Lee Films
Director El Cangrejo
Released June 2018

Credits & Description

Media: TV
Category: Restaurants & fast food
Agency: TBWA Spain
Production: Lee films
Country: Spain
Director: El Cangrejo
Executive Creative Director: Leandro Alvarez
Copywriter: Arantxa Moreno
Art Director: Carlos Yuste
Agency Producer: Elisa González
Vp Creative: Juan Sanchez
DgC: Guillermo Ginés
Published: June 2018
A rich and powerful President has a "brilliant" idea: invite all his employees to watch a World Cup match with him to foster the company's team spirit. When not even the World Cup passion is capable of breaking the ice, McDonald's is the solution.