McDonald's Film FANTA FRUITIZZ by Leo Burnett London

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FANTA FRUITIZZ

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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Creative Director Jon Burley, Jim Bolton
Art Director Caroline Rawlings
Copywriter Chris Birch
Production Moxie Pictures
Director Neil Corringe
Released March 2011

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: FANTA
Agency: LEO BURNETT
Production Company: MOXIE PICTURES, London, UNITED KINGDOM
Date of First Appearance: Mar 2 2011
Creative Director: Jim Bolton/Jon Burley
Copywriter: Chris Birch
Art Director: Caroline Rawlings
Agency Producer: Claire Taylor
Producer: Jess Ensor
Director: Neil Corringe
Editor: James Rosen
Post Production: MPC
Account Manager: Katie Haselhurst-Smith
Planner: Jess Summerfield
Editing Company: Final Cut
English Description
The magic of Fanta Fruitizz is in the name, it is a product that has all the attributes of a joyous, fun, energetic fizzy drink…apart from the fact that it is made of fruit and sparkling water, and is actually pretty good for kids, one of their five-a-day in fact. In order to show this magical invention, this film shows lots of kids of varying ages shaking fruit, something they wouldn’t normally shake. They shake it in a way that they would only with a can of pop, each trying their hardest to make the fruit fizz.
The film is all about capturing the mad moments of kid’s childish energy, each applying their own personal shaking technique to their piece of fruit in order to magic up some fizz, it’s hard making fruit fizzy after all!