McDonald's Film First Day by Leo Burnett London

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First Day

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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Director Vince Squibb @ Gorgeous
Executive Creative Director Justin Tindall
Art Director Adam Tucker
Producer Alicia Richards
Account Supervisor Emily Somers, Rob Cooling
Editor Scot Crane @ The Quarry
Released July 2012

Awards

Kinsale Shark Advertising Festival 2012
TV BEST SCRIPTWRITING SILVER

Credits & Description

Category: Script
Advertiser: McDONALD'S
Product/Service: McDONALD'S
Agency: LEO BURNETT LONDON
Production Company: GORGEOUS, London, UNITED KINGDOM
Executive Creative Director: Justin Tindall
Creative Director: Adam Tucker
Copywriter: Adam Tucker
Art Director: Adam Tucker
Agency Producer: Graeme Light
Account Supervisor: Emily Somers/Rob Cooling
Producer: Alicia Richards
Director: Vince Squibb
Editor: Scot Crane
Planner: Tom Roach/Livia Stefanini
EditingCompany: The Quarry
Planner: Tom Roach/Livia Stefanini
Editing Company: The Quarry
English Description
Entitled ‘First Day’, the ad, celebrates that reassuring feeling of familiarity a visit to McDonald’s gives its customers – your favourite food will always be available; you know exactly how good it will taste; there will always be a warm welcome and friendly service; and you can always relax and feel at ease in the restaurants - because at McDonald’s you always know what you will get.
The ad shows a young man on his first day in a new job. He is on the archetypal office tour, given by a well-practised HR woman who has an overwhelming barrage of information to give our hero, and he struggles to take it all in. Feeling a little at sea in this new environment, he decides to head for lunch somewhere more comfortable and familiar – where else but McDonald’s? Here, he orders his favourite food, and sits down to relax and enjoy it in the warm and welcoming restaurant.