McDonald's: Heros by Cossette Vancouver for McDonald's

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McDonald's: Heros

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Industry Fast food
Media Film
Market Canada
Agency Cossette Vancouver
Director Benjamin Steiger Levine
Creative Director Christian Desrosiers
Art Director Frederic Girard, Sacha Ouimet
Copywriter Marie-Claude Girard
Producer Visant Le Guennec
Account Supervisor Simon St-Germain
Released August 2012

Credits & Description

Advertiser: McDONALD’S RESTAURANTS OF CANADA
Agency: COSSETTE
Category: Corporate Image
Chief Creative Officer: Antoine Becotte
Director: Benjamin Steiger Levine
Creative Director: Christian Desrosiers
Post Production: Fly Studio
Copywriter: Marie-Claude Girard
Chief Creative Officer: Matt Litzinger
Agency Producer: Nycole Lemonde
Account Supervisor: Simon St-Germain
Producer: Visant Le Guennec
Chief Creative Officer: David Daga
Director Of Photography: Bobby Shore
Art Director: Frederic Girard
Sound Design/Arrangement: La Majeure
Music: Studio Apollo
Planner: Roberto Rossi
Art Director: Sacha Ouimet

Brief Explanation
Alexandre Despatie is the figurehead for Team Canada at the Summer Olympics, and also an amazing ambassador for McDonald’s. We created a television commercial starring Alexandre, describing his journey to the London Olympics as seen through a child’s imagination.