McDonald's Film FATHER & SON by BETC Euro Rscg Paris

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FATHER & SON

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Industry Fast food
Media Film
Market France
Agency BETC Euro Rscg Paris
Director Xavier Giannoli
Executive Creative Director Mr. Stéphane Xiberras
Art Director Benjamin Le Breton
Copywriter Arnaud Assouline
Account Supervisor Xavier Royaux
Production Irene
Released May 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: McDONALD'S
Agency: BETC EURO RSCG
Production Company: IRENE, Paris, FRANCE
Date of First Appearance: May 21 2010
Executive Creative Director: Stéphane Xiberras
Copywriter: Arnaud Assouline
Art Director: Benjamin Le Breton
Agency Producer: Fabrice Brovelli
Account Supervisor: Xavier Royaux
Director: Xavier Giannoli
Sound Design/Arrangement: Christophe Caurret

English Description
The film is one of three in the latest McDonalds campaign « Stories », following up their previous campaign « Come as You Are ». With this campaign, McDonald’s pays homage to the diversity of its clients, and the multiplicity of their stories.
The goal with this new phase of the campaign is to continue to build on the emotional connection created between the brand and the French public. By going beyond a simple description of the customers, the company actually tells their stories, capturing their personality and their emotions.