FIRST DATE by TBWA\Espana Madrid for McDonald's

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FIRST DATE

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Industry Fast food
Media Film
Market Spain
Agency TBWA\Espana Madrid
Director Dionisio Naranjo
Art Director Fran López
Copywriter Vicente Rodríguez
Production Wind Productions
Released November 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: McDONALD'S
Agency: TBWA\ESPAÑA
Production Company: WIND, Madrid, SPAIN
Date of First Appearance: Nov 10 2010
Chief Creative Officer: Juan Sanchez And Guillermo Gines
Creative Director: Vicente Rodríguez
Copywriter: Vicente Rodriguez
Art Director: Fran Lopez
Agency Producer: Mariluz Chamizo
Advertiser's Supervisor: Alexandre Simon And Beatriz Faustino
Director: Dionisio Naranjo
Account Manager: Nuria Santacruz
Planner: Jesus Fuertes

English Description
A boy has his first appointment with the girl of his life. His major brother gives him advices of everything what it has to do. The boy is very awkward and does everything opposite. In the most romantic moment of the appointment, when it him has that deci that wants it, the boy returns to put the leg and to say to him that the drink is free if you ask for a McMenú de McDonald's.