McDonald's Film Fonsi and Pacho – Fresh Beef [ES] by We Are Unlimited

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Fonsi and Pacho – Fresh Beef [ES]

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Industry Fast food
Media Film
Market United States
Agency We Are Unlimited
Chief Creative Officer Toygar Bazarkaya
Associate Creative Director Philipe Diao, Jeff Barry, Jonathan Pliego
Executive Creative Director Max Geraldo
Creative Director Matt Dalin, Josh Mizrachi, Jimmy Dietzen
Copywriter Brandon Zach
Production MJZ
Director Nick Ball
Released May 2018

Credits & Description

Client: McDonald’s Fresh Beef
Campaign: Speechless
CLIENT: McDonald’s U.S.
Chief Marketing Officer: Morgan Flatley, U.S.
VP of Marketing, Brand Content and Engagement: Kenny Mitchell
Head of Cultural Engagement, Marketing: Lizette Williams
Sr. Director, Brand & Marketing Content: Julie Wenger
Manager, Brand & Marketing Content: Anna Sawicki
Supervisor, Brand & Marketing Content: Kelley Crismore
Manager, Digital Campaigns & Content: Emily Charron
Supervisor, Digital Campaigns & Content: Falzan Tahir
Production Operations Manager: Janie Posades Reyes

Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Executive Creative Director: Max Geraldo
Creative Director: Josh Mizrachi
Creative Director: Matt Dalin
Creative Director: Jimmy Dietzen
Associate Creative Director: Jonathan Pliego
Associate Creative Director: Jeff Barry
Associate Creative Director: Philipe Diao
Copywriter: Brandon Zach
Chief Production Officer: Jon Ellis
Executive Producer: Tom Cronin
Chief Client Officer: Denis Budniewski
Group Business Director: Chris Bergen
Account Director: Mary Ashley Chenoweth
Account Supervisor: Carly Richter
Associate Account Executive: Kylee Shelhamer
Chief Strategy Officer: James Lou
Narrative Strategist: Noemi Garcia
Director Platforms and Partnerships: Justin Hood
Integrated Producer: Tara Reardon
Art Director: Caitlin VanderKlok
Copywriter: Liza Rush

Director: Nick Ball
Executive Producer: David Zander
Executive Producer: Emma Wilcockson
Producer: Karen Chen
Production Supervisor: Brian Taravella

EDITORIAL: Arcade LA/The Mill Chicago
Editor, Arcade LA: Will Hasell
Assistant Editor, Arcade LA: Fernando Raigoza
Producer, Arcade LA: Adam Parker
Color, The Mill London: Luke Morrison
Producer, The Mill Chicago: James Babiarz

AUDIO POST: Another Country
Sound Design/Engineer: John Binder
Producer: Louise Rider
Producer: Tim Konn

HCM Agency: Alma
Creative Chairman/CEO: Luis Miguel Messianu
Co-President/ Chief Creative Officer: Alvar Suñol
SVP, Production: Michelle Headley
VP, Executive Creative Director: Jorge Murillo
Associate Creative Director/Art: Mauricio Mutis
Associate Creative Director/Copy: Gabriel Ferrer
Associate Creative Director/Art: Gabriel Reyes
Senior Copywriter: Benjamin Levitt
Senior Producer: Michi Bandin
VP, Group Business Director: Beatriz Del Amo
Account Director: Karen Udler
Management Supervisor: Cristina Lage
Account Supervisor: Maria Hodgson
Account Executive: Adriana Piñeda
Senior Director of Strategic Insights: Jennifer Pollack
Senior Planner: Felipe Diaz-Arango

HCM Production: ALMA In-House Studio
Executive Producer: Yeyo Marquez
Creative Editor: Fro Rojas
Online Editor: Erik Justiniano
Studio Manager: Monica Peña
Audio Engineer: Jose Toledo

AACM Agency: Burrell
EVP/Chief Creative Officer: Lewis Williams
VP/Group Creative Director: Rebecca Williams
VP/Account Director: JeWayne Thomas
Associate Director/Account Planning: Djuana Stoakley
Art Director: Chris Powell
Copywriter: Adam Yencho
Junior Copywriter: Crystal Dunn
Executive Producer: Shirley Portee
Senior Broadcast Producer: Catherine Antoniello
Senior Digital Producer: Carlo Treviso
Junior Account Planner: Antonio Gray
Associate Account Director: Nashonna Griffin
Senior Account Executive: Susan Neeley

ACM Agency: IW Group
Creative Lead: Sisi Zhang
Creative Director: Heather Hannasch
Group Client Director: Flora Zhao
Project Manager: Mac Dallarte

Social Media: Resolution
Director: Eric Dornbrook
Associate Director: Samantha Bartucci
Strategist: Samantha Culbertson
Associate Director: Maura McNulty
Strategist: Samantha Welch

Media: OMD
Managing Director: Mike Solomon
Group Account Director: Lisa Hanauer
Digital Group Account Director: Erin Kienast
Associate Director: Lindsey Susick
Strategist: Brittney Lutz

Restaurant Experience: The Marketing Store
Senior Vice President, Creative Director: Jim Eby
Associate Creative Director: Marjorie Novotney
Art Director: Megan VanDagens
Copywriter: Sarah Davis
Published: May 2018
Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.”
Understanding that a deliciously irresistible burger can leave you at a loss for words, McDonald’s is introducing people to their new 100% fresh beef Quarter Pounder burgers by launching the “Speechless” campaign. Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless.