Happy Dance by Leo Burnett London for McDonald's

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Happy Dance

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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Director Neil Gorringe
Chief Creative Officer Chaka Sobhani
Creative Director Peter Heyes
Art Director Steve Robertson
Copywriter Blake Waters
Released July 2017

Credits & Description

Category: Food
Title: Happy Days
Brand: Mcdonald's
Media: TV
Country: United Kingdom
Advertising Agency: Leo Burnett London, Uk
Chief Creative Officer: Chaka Sobhani
Board Account Director: Victoria Reiz
Account Director: Jassmine Vilkhu
Account Executive: Ed Burgess
Director / Production Co: Neil Gorringe
Producer: Doochy Mouit
Editor: Quinn Williams/ Tenthree
Media planning / Buying: Lauren Chandler
Post Production: MPC
Sound Design: 750mph
Date: July, 2017
Synopsis:
Agency Leo Burnett London has created a new ad for McDonald’s which breaks at 8.30pm this evening and runs on TV and cinema until Wednesday 30 August right across the UK.
The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald’s can bring.
They capture that well-known moment of shared joy when a parent tells their child they’re going to McDonald’s.
This ad shows a variety of happy family scenes in which children are dancing – in the rain, in the car, at home, in shops, on a football pitch… set to an upbeat soundtrack.