McDonald's Film BEEBE'S BIRTHDAY by Leo Burnett Chicago

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BEEBE'S BIRTHDAY

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Industry Fast food
Media Film
Market United States
Agency Leo Burnett Chicago
Director Seamus Walsh, Mark Caballero, Chris Finnegan
Art Director Keith Hughes, Trip Park
Copywriter Susan Credle, John Montgomery Leo Burnett
Producer Mark Medernach
Account Supervisor Stephanie Solley
Production Another Country USA
Production DUCK Studios
Production Kompost
Released March 2011

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: HAPPY MEAL
Agency: LEO BURNETT CHICAGO
Production Company: DUCK STUDIOS, Los Angeles, New York, Chicago, USA, USA, USA
Production Company: HUMAN, Los Angeles, New York, Chicago, USA, USA, USA
Production Company: ANOTHER COUNTRY, Los Angeles, New York, Chicago, USA, USA, USA
Date of First Appearance: Sep 1 2010
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Keith Hughes
Copywriter: Susan Credle/John Montgomery
Art Director: Keith Hughes/Trip Park
Agency Producer: Eric Faber
Account Supervisor: Stephanie Solley
Producer: Mark Medernach
Director: Mark Caballero/Chris Finnegan/Seamus Walsh (Screen Novelties)
Sound Design/Arrangement: Comma/Bonny Dolan
Animation: Musa Brooker/Max Winston/Kelly Mazurowski
Cameraman: Carl Helder
Music: Justin Hori
Account Manager: Bob Ferdman/Jenny Cacioppo
Director Of Photography: Ralph Kaechele

English Description
Beebe’s Birthday uses traditional frame-by-frame animation wed to a graphically intricate fabric and multi-textured world with 4’ tall characters and hand crafted sets. It tells the story of a girl who lists everything she wants but ultimately finds she has everything she needs. Beebe writes and refines her birthday list over the course of a year, but when her birthday party comes at a nearby McDonald’s, she finds all she really wants which are friends and family. Because “Joy is a gift and this (Happy Meal) is the box it comes in.”