|Agency||Leo Burnett London|
|Executive Creative Director||Justin Tindall|
|Copywriter||Guy Moore, Tony Malcolm|
|Service Agency||Soho Square Studios|
Credits & Description
McDonald's, via Leo Burnett London, launches the second part of their Family Favourites brand campaign with a TV ad airing in a 40 second format. The ad celebrates the excitement that the Happy Meal box brings to a child. The ad is based on the simple truth that kids love boxes - no matter what shape, what colour, how big or how small, a box can be whatever a child wants it to be; a hat, a shelter, a rocket, a robot costume and it is this innocent pleasure and sense of imagination that is depicted in the ad.