McDonald's Film Kids and Boxes by Leo Burnett London

Adsarchive » Film » McDonald's » Kids and Boxes

Kids and Boxes

Pin to Collection
Add a note
Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Executive Creative Director Justin Tindall
Copywriter Guy Moore, Tony Malcolm
Production Gorgeous Enterprises
Director Vince Squibb
Service Agency Soho Square Studios
Released March 2013

Credits & Description

McDonald's, via Leo Burnett London, launches the second part of their Family Favourites brand campaign with a TV ad airing in a 40 second format. The ad celebrates the excitement that the Happy Meal box brings to a child. The ad is based on the simple truth that kids love boxes - no matter what shape, what colour, how big or how small, a box can be whatever a child wants it to be; a hat, a shelter, a rocket, a robot costume and it is this innocent pleasure and sense of imagination that is depicted in the ad.
Category: Restaurants & fast food
Client: McDonald's
Agency: Leo Burnett London
Production: Gorgeous Enterprises, London
Country: United Kingdom
Director: Vince Squibb
Executive Creative Director: Justin Tindall
Art Director: Guy Moore and Tony Malcolm
Copywriter: Tony Malcolm and Guy Moore
Production company: Gorgeous
Agency Producer: Bruce Macrae
Media agency: OMD
Planner (media agency): Grace Cowey
Director Vince Squibb
Production Company Producer: Rupert Smythe
Editor: Paul Watts/The Quarry
Post-production: MPC
Audio post-production: Simon Capes at Soho Square Studios.
Print photographer: Richard Robinson
Typographer Marc Donaldson