McDonald's Film International Women's Day by We Are Unlimited

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International Women's Day

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Industry Fast food
Media Film
Market United States
Agency We Are Unlimited
Director Elle Ginter
Chief Creative Officer Denis Budniewski
Creative Director Jon Morgan, Vic Sanchez
Art Director Caitlin Vanderklok, Georgia Taylor
Senior Art Director Emily Walton
Copywriter Liza Rush
Senior Copywriter Sarah Uchison
Released March 2018

Awards

D&AD Awards 2018
Branding Brand Experience & Environments Yellow Pencil
Branding Campaign Branding & Identity Yellow Pencil

Credits & Description

Category: Food
Brand: Mcdonald's
Media: Film
Country: USA
Creative Agency: We Are Unlimited, Usa
Chief Delivery Officer: Denis Budniewski
Chief Production Officer: Jon Ellis
Creative Directors: Vic Sanchez, Jon Morgan
Senior Art Director: Emily Walton
Senior Copywriter: Sarah Uchison
Copywriter: Liza Rush
Art Directors: Caitlin Vanderklok, Georgia Taylor
Copywriter: Sarah Dembkowski
Videographer / Photographer: Mason Adams
Senior Integrated Producer: Otto Linwood
Content Producer: Nikki Calabrese
Account Executives: Jessa Gianotti, Ellese Meyer
Senior Social Strategy Lead: Emily Bader
Senior Narrative Strategist: Carly Starratt
Associate Director Social Strategy: Daniela Vieira
Director: Elle Ginter
Producer: Tyler Boylan
Director Photography: Allison Anderson
Senior Producer: Rebecca Jameson
Editor: Kim Bica
Executive Producer: Sabrina Elizondo
Head Of Production: Melody Alexander
Colorist: Miles Kinghorn
Lead Flame Artist: Brian Shneider
Flame Assists: Brandon Harden, Brack Hightchew
Design: Boxer Brand Design
V.P., Creative Director: Diana Samper
Account Director: Lisa Burgess
Senior Account Executive: Brian Torbik
Media: Resolution Media
Associate Director, Social Media: Eric Dornbrook
Associate Director: Samantha Bartucci
Social Media Supervisor: Maura Mcnaulty
Social Media Strategist: Lexi Wozny
Design Agency: The Marketing Store
Date: March, 2018
Synopsis:
Today, on International Women’s Day, McDonald's flip their Golden Arches to celebrate the women who have chosen McDonald's to be a part of their story. In this video, This is a video about Patricia Williams, who was determined to show her daughters the value of hard work. 30 years later, she and her daughters are the owners of 18 McDonald's restaurants.