McDonald's Film Make a Bold Move by Leo Burnett London

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Make a Bold Move

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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Chief Creative Officer Chaka Sobhani
Creative Director Pete Heyes
Creative Gary Lathwell, Liane Dowling
Released July 2018

Credits & Description

Creative Agency: Leo Burnett London
Chief Creative Officer: Chaka Sobhani
Creative Director: Pete Heyes
Creatives: Gary Lathwell and Liane Dowling
Board Account Director: Sam Houlston
Account Director: Steve Halliday
Account Manager: Gracie Smith
Account Executive: Kate Aspinall
Project Manager/Digital Producer: Sarah Ioannou and Sarah Hall
Agency Producer: Katie Spong / Javre Dow
Media Planning/Buying: OMD
Published: June 2018
Viewers are challenged to ‘Make a Bold Move’ in an advertising campaign for McDonald’s Big Flavour Wraps, created by Leo Burnett London.
The aim of the campaign is to drive sales of McDonald’s Big Flavour Wraps range by generating excitement for the products – while also introducing a bold new flavour with The Fiery Buffalo Chicken One.
The 30-second film shows a young man going to McDonald’s with some of his mates. His eyes lock with those of a McDonald’s crew member and he is instantly fixated. We’re then transported into a dream world where we see the pair enjoying a bold adventure together. We follow them running through an abstract underpass, dancing in a bowling alley and playing together in a games arcade
But when the woman asks him ‘what’s it going to be?’, the young man finds himself tongue-tied. She helps him out by looking into his eyes and suggesting a ‘Fiery Buffalo Chicken Wrap’ and clearly approves of his bold choice when he nods in agreement.
Emily Somers at McDonald’s said: “This campaign continues our positioning of our flavoursome wraps range as a bolder more exciting lunchtime option. This time with a modern, contemporary take on those love-at-first-sight moments we can all relate to.”