McDonald's Film McD AngryBirds (ENG) by TBWA\ Shanghai

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McD AngryBirds (ENG)

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Industry Fast food
Media Film
Market China
Agency TBWA\ Shanghai
Released October 2012

Credits & Description

TBWA\ Shanghai today announced the launch of a new location-based campaign for McDonald’s China, in collaboration with Rovio. The campaign is the first of its kind in China.
McDonald’s customers, who are playing the popular Angry Birds game on their iOS devices, will unlock special hidden game modes and get free Power-Ups when visiting McDonald’s stores. The program will provide an upbeat and energetic dining experience for McDonald’s customers.
McDonald’s customers can also experience a unique online branded game where they can enhance their playing experience by using Power Ups from the purchase of Angry Birds plush toys.
TBWA’s Gamelab facilitated the partnership through its relationship with Rovio. Gamelab, based in Helsinki, Finland, is a center of excellence within TBWA’s Digital Arts Network, working with gaming experiences that involve active brand placements.
The location-based campaign is available to the millions of Angry Birds fans on iOS devices in China and serves as an invitation to others to join in and download the game.