|Agency||DM9DDB Sao Paulo|
|Executive Creative Director||Paulo Coelho|
|Creative Director||Adriano Alarcon|
|Art Director||André Mancini, Maicon Pinheiro, Andres Puig|
|Copywriter||Alessandra Muccillo, Ignacio Carelli, Alexandre Freire|
Credits & Description
To celebrate the World Free-car Day 2017 (September 22), McDonalds Brazil, together with the agency DM9DDB created an activation inviting customers to the Drive-Thru using alternative carbon-free transports. The animation studio Le Cube was invited to take part on the project creating illustrations and an animation to promote the campaign. Under the creative direction of Ralph Karam, Le Cube has assembled a team of Latin artists to create the different styles that compose the campaign.