McDonald's Film Live stunt by DDB Johannesburg

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Live stunt

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Industry Dairy products & Eggs, Fast food
Media Film
Market South Africa
Agency DDB Johannesburg
Director Giant Films, Robin Goode. Ari Lung
Executive Creative Director Grant Jacobsen
Art Director Thule Ngcese
Copywriter Sanele Emmanuel Ngubane
Released March 2013

Credits & Description

Media: TV
Category: Food
Agency: DDB
Brand: McDonald's
Geo: Africa, South Africa
Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world.

Advertising Agency: DDB South Africa
Copywriter: Sanele Emmanuel Ngubane
Art Director: Thule Ngcese
Executive Creative Director: Grant Jacobsen
Executive producer: Rachel Andreotti
Director: Robin Goode / Giant Films
Music: Robroy Studios
Special mention: Sakhumzi orphanage / Husi De Kuilen Old-Age Home