MILLIONAIRE by TBWA\Espana Madrid for McDonald's

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MILLIONAIRE

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Industry Fast food
Media Film
Market Spain
Agency TBWA\Espana Madrid
Director Alex Julia
Art Director Fran López
Copywriter Vicente Rodríguez
Producer Sete Ledo Garage Films
Production Wind Productions
Released November 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: McDONALD'S
Agency: TBWA\ESPAÑA
Production Company: GARAGE FILMS, Madrid, SPAIN
Date of First Appearance: Nov 18 2010
Chief Creative Officer: Juan Sanchez And Guillermo Gines
Creative Director: Vicente Rodríguez
Copywriter: Vicente Rodriguez
Art Director: Fran Lopez
Agency Producer: Mariluz Chamizo
Advertiser's Supervisor: Alexandre Simon And Beatriz Faustino
Producer: Sete Ledo Garage Films
Director: Alex Juliá
Planner: Jesus Fuertes

English Description
A boy is asking for a hamburger of 1 € in McDonald's, and knows a girl who has a father millionaire. They marry, the boy turns into millionaire and ends up by being a vice-president of the company of the father. Though clear, this is not the normal thing. What you take insurance to yourself in McDonald's for 1 € it is a hamburger.