McDonald's Film McDonald's Monopoly Millionaire by DDB Auckland

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McDonald's Monopoly Millionaire

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Industry Fast food
Media Film
Market Australia
Agency DDB Auckland
Director Adam Gunser
Executive Creative Director Andy Fackrell
Creative Director Jordan Sky
Art Director Adam Barnes
Copywriter James O’Sullivan
Producer Declan Cahill
Head of Broadcast Judy Thompson
Account manager Scott Milat
Editor Sam Brunette
Production Exit Films
Released February 2013

Credits & Description

As kids we all wondered what it might be like if Monopoly were real; the game pieces, the hotels, the money. That's exactly what DDB New Zealand has done for the launch of the McDonald's Monopoly Millionaire promotion across Australia and New Zealand.

The TV spots, shot by Adam Gunser of Exit Films and animated by Toybox Auckland, introduce elements from the game into the real world and just like you dreamed they're on a scale bigger than ever before. From giant hotel pieces on city streets, to oversized dice rolling through suburban neighbourhoods and giving out free parking across the city, Macca's is bringing two of the most iconic brands together for one epic event.

Category: Food
Client: McDonald's
Agency: DDB New Zealand
Production: Exit Films
Country: Australia / New Zealand
Director: Adam Gunser
Executive Creative Director: Andy Fackrell
Creative Director: Jordan Sky
Art Director: Adam Barnes
Copywriter: James O’Sullivan
Producer: Declan Cahill
DoP: Ari Wegner
Head of Broadcast: Judy Thompson
Agency Producer: jane mill
Editor: Sam Brunette
Music: Liquid Studios
Account manager: Scott Milat
Senior Account Manager: Hazel Neil
Animation: Toybox
Group Business Director - Cath Bosson
PR and Events â Mango Communications
Sean Brown â Account Director
Duchesne Markham â Senior Account Executive
Katie Hogan â Senior Account Manager, Events
Sarah Batley â Talent Manager, Events