McDonald's Film Rebel Cop by Leo Burnett London

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Rebel Cop

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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Chief Creative Officer Chaka Sobhani
Creative Director Luke Boggins, Dan Mccormack
Creative Hayley Powers, Cassandra Jamagotchin
Production Sonny
Director Guy Manwaring
Released April 2018

Credits & Description

Brand: McDonald's
Agency: Leo Burnett London
Chief Creative Officer: Chaka Sobhani
Creative Director: Luke Boggins & Dan McCormack
Creatives: Hayley Powers & Cassandra Jamagotchin
Account Director: (BAD) Sam Houlston, (SAM) Jack Brenman, (AM) Gracie Smith, (AE) Laura Taylor
Project Manager/Digital Producer: Sarah Ioannou
Agency Producer: Katie Spong
Director/ Production Co: Guy Manwaring / SONNY
Producer: Alicia Richards
Editor: Mark Edinoff
Post Production Louise Unwin - producer; George Kyriacou – Telecine; Bevis Jones – VFX Supervisor at MPC
Sound Design: Dugal Macdiarmid @ Wave
DoP: Mark Patten
Media planning/buying: OMD
For animated teaser:
Animation Company: Studio AKA
Animation Director: Kristian Andrews
Animation Producer: Sharon Titmarsh
Published: April 2018
Synopsis:
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero - leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London.
In this campaign, McDonald’s aim to tackle believability head on. With millions of chances to win at Monopoly, it feels pretty likely so we compared that feeling to other likely scenarios.
The films start with a McDonald’s customer getting an instant win, then they change scene to bring to life the high changes of winning.
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero - leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London.