McDonald's: Package by DDB Berlin, Heye & Partner Munich for McDonald's

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McDonald's: Package

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Industry Fast food
Media Film
Market Germany
Agency DDB Berlin
Executive Creative Director Bastian Meneses Von Arnim
Copywriter Res Matthys
Editor Sven Lützenkirchen
Agency Heye & Partner Munich
Executive Creative Director Markus Lange
Production Hager Moss
Released May 2011

Awards

Epica Awards 2011
Film Food Bronze

Credits & Description

Agency (city): DDB Tribal Group, Berlin/ Heye & Partner GmbH
Copywriter: Res Matthys
Production Company (& City): Hager Moss, München
Film Directors: Sven Lützenkirchen, Ass. Kai Siggelkow
Production Company Producers: Frances Rehn, Steff Schröder
Agency Producers: Sascha Driesang
Chief Creative Officer: Eric Schoeffler, Mathias Jahn
Executive Creative Director: Bastian Meneses von Arnim, Markus Lange
Account Manager: André Musalf
Planning: Thilo Ritz
Cameraman: Sven Lützenkirchen
Cameraman, Assistance: Nicole Müller
Post Production: Philipp Bartel, Julia Eberl, Julia Dobler
Sound Design: Stephan Moritz, Robert Dreiseitl
Light Design: Tim Harlinghausen
Media: Björn Deuter, Mareen Naupert
Project Manager: Tina Bockeloh
Editor: Sven Lützenkirchen
Short explanation
The film „Package“ is a blow to McDonald's biggest rival: On the playground, a little boy get treated bad by a group of older boys. Everyday they remove his McDonald's-Lunch, until one day he comes up with a clever idea to outsmart the bad boys...