McDonald's Film Ripple Effect by Arnold Worldwide Boston, Hungry Man

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Ripple Effect

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Industry Fast food
Media Film
Market United States
Agency Arnold Worldwide Boston
Creative Director Pete Shamon
Agency Hungry Man
Director Dave Laden
Creative Director Craig A. Miller
Art Director Marcus Chin-Quee
Copywriter Jeff Vitkun
Producer Sean Vernaglia, Whitney Bogosian
Released June 2013

Credits & Description

Lebron and Stephen A. Smith feud over âGreatest-of-All-Timeâ in a recent McDonaldâs ad. In the spot, Stephen A. takes issue with a tweet from LeBron reading "Chicken McNuggets #GreatestAllTime," asking, âEver heard of the Quarter Pounder with Cheese LeBron? Whatever happened to the Big Mac?â The debate created a ripple effect of responses from viewers across the country, all chiming in to give their two cents on the greatest McDonaldâs item. Thousands of tweets emerged commenting on everything from the spot itself, to the appearance of @kingjames and @stephenasmith in the same spot, as Stephen A.âs hashtag suggestion (from a second locally run spot), that LeBron has his #headbandontootight.
Category: Restaurants & fast food
Media: TV
Client: McDonald’s
Agency: Arnold Worldwide
Production: Hungry Man
Country: United States of America
Director: Dave Laden
Chief Creative Officer: Pete Favat
Creative Director: Craig Miller
Creative Director: Pete Shamon
Art Director: Marcus Chin-Quee
Copywriter: Jeff Vitkun
Producer: Sean Vernaglia
Producer: Whitney Bogosian
Business Affairs: Jen Wrentmore
Sr. Group Marketing Director: Catherine Ellefson
Sr. Marketing Producer: Dan Gross